- What to Remember When Selling Costly Products
Traditional selling strategies do not work as the cost of the product increases. Large tag items, particularly those in the high technology industries, demand a different approach. Length of Selling Cycle Whereas a low-cost sale can be completed in one call, a major sale may require many calls spread over a period of months. Also, […]
- Here’s How to Tank Your Product Launch
An area that is vital to most organization’s success is the launch of new products. However, instead of getting the predicted initial sales, the results are often disappointing. Companies are left frustrated and wonder if their projections were realistic, if the product is as good as they thought or if its sales force is unskilled. […]
- How Can I Lead Them If I Can’t See Them!
In the old days, managers saw their direct reports daily. They may even have eaten lunch with them or been on the same company bowling team. However, today, managers often oversee people around the globe, in places as far away as India, Kuwait or Korea. The days of interacting face-to-face with one’s direct reports are […]
- Generating Interest When Cold Calling
The last thing your customers want to do is take an unsolicited phone call. They are very busy people who have a million problems to solve before the day is done. Their automatic assumption is cold calls waste time. By generating interest immediately, you can transform your customers into interested listeners. Your days of getting […]
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